Yesterday, I linked to a commercial for It's a Mad, Mad, Mad, Mad World that was created by Stan Freberg and I asked if anyone noticed anything odd about it…something involving a major star of the film not being present for the ad. Here — I'll save you the trouble of scrolling back. Here's the commercial again…
A lot of folks sent in guesses to what was odd about it but as of the time of this posting, only one of you noticed what I noticed. Daniel Frank sent me this e-mail…
I had to look 2-3 times but the missing star is Sid Caesar. He was not in the room with the other five. He was filmed separately and we don't actually see him interact with the other stars. "Sid" is cut off to the left so we don't see him.
Correct. When Mad World was in the casting/planning stages, one of the biggest problem was coordinating the availability of the stars who had the large parts. Folks like Buster Keaton or Don Knotts only worked a day or two but the main players had to be free for many months. When people ask, as they incessantly do, why So-and-So wasn't in the film, one reason is that that person simply didn't have a couple of free months on their schedule. This was especially true of folks who were then starring in weekly TV shows like Lucille Ball, Dick Van Dyke, Jackie Gleason and Red Skelton, and others were busy with other things. For much of the time Mad World was shooting, Bob Hope was in England making Call Me Bwana.
One of the people Stanley Kramer wanted most in his cast was Sid Caesar…but Sid had other commitments, primarily a Broadway show by Neil Simon called Little Me. Luckily for the film, he had a few months open before he had to report for rehearsals. He could have a major role in Mad World if they took that into account in mapping out the shooting schedule.
The movie began filming on April 26, 1962 and for a while, it mostly stunt drivers racing around in front of the camera. The only non-stunt actors used during this time were Jean Sewell and Nick Stewart, who played the black couple that got run off the road. If my notes are correct, the first filming with the main stars of the film came on June 4, 1962 when Sid Caesar and Edie Adams began their scenes in the basement of Mr. Dinckler's hardware store — a set built on Stage 28 at Revue Studios.
They were on that set until June 15 (a Friday) and then on Sunday, June 17, Sid, Edie, Milton Berle, Dorothy Provine, Ethel Merman, Mickey Rooney, Buddy Hackett and Jonathan Winters traveled to Palm Springs and the next day, they began filming at the site where Smiler Grogan's car ran off the road. The next day, they were joined by Jimmy Durante and Norman Fell…and on things went from there, in most cases completely out of sequence.
Sid Caesar's last day of shooting was September 2 and soon after that, he began rehearsing Little Me in New York. The rest of the main cast pressed on in Hollywood without him. In case anyone's interested, what some people think is the biggest laugh in the movie — Larry Fine, Moe Howard and Joe DeRita standing there in firemen's gear — was shot at Conejo Airport on September 17. Jack Benny and Jerry Lewis filmed their cameos on Stage 12 at Paramount Studios on October 29. By this time, Sid Caesar was in out-of-town tryouts for Little Me in New Haven and Philadelphia.

Most of the other stars finished their on-camera duties in October but the scenes in Spencer Tracy's office were shot in November. Sid Caesar opened on Broadway to rave reviews in Little Me on November 17.
Some of the stars were called back for looping jobs but it wasn't until Monday, March 25 that Ethel Merman, Milton Berle, Mickey Rooney, Jonathan Winters, Buddy Hackett and Phil Silvers assembled in a studio to film commercials like the one above but Sid Caesar wasn't present. He was in New York. If you watch the commercial again, you'll see it's him in two close-ups. I have no idea when or where those were filmed but in the shots with everyone, they keep "Sid" mostly off-camera or barely on it. That's a man named Carl Saxe who served as Sid's main stunt double in the movie. Oddly, he does not seem to be wearing a coat that matches the one Sid has on in his close-ups.
So that's the odd thing about the commercial. Congrats to Daniel Frank for being the first person to notice it…and don't feel bad if you didn't spot it. I saw the commercial a couple times before I did.








