In 1969, a Los Angeles-based mail order firm called Marvelmania International issued a line of merchandise based on Marvel Comics properties. Marvelmania was not a division of Marvel. It was an outside company that had acquired the rights to do what they did and they did not do it well or honestly. The gent who owned it had a tendency to not send customers the items they ordered, not send Marvel the royalty payments they owed and not pay the folks who worked for them for the work they did for them. I was briefly one of those people and so was Jack Kirby.
They hired Jack to draw all sorts of material for them and he was paid…well, I would guess about 5% of the money they owed him. And if that estimate is wrong, it's because it's too high. I fared a little better because I worked in the office and it was a little harder to not pay me — though God knows, they found ways. I quit a few months before the whole operation collapsed in a flurry of legal actions but while I was there, some interesting items were produced.
One was a line of posters, four of which were drawn by Jack. He actually drew eight for the line but they only printed four of them and one was a great image of the Fantastic Four. You can see it if you click here.
I get a lot of questions about these posters so here are some of the answers. The poster was designed, penciled and inked by Jack. The poster line was colored by Marvel colorists in New York and we were told that Marie Severin had worked on them. It's probable but not definite that she colored this one. The guy I replaced at Marvelmania did the paste-up, placing the Fantastic Four logo on the drawing and also affixing a little photostat of Jack's signature which went on all the posters he drew for them. I was assigned to get the piece ready for the printer.
At the time, I was seventeen years old and still learning about production and printing. It was because of this poster that I learned a valuable lesson — one I'm not sure is still true in the age of computers but it was sure true in the seventies. It was that no matter how you notated changes or wrote out detailed instructions or told the printer in clearly-enunciated language of his native tongue what to do, there was only about a 50% chance they would actually be done. (That estimate also may be high.)
The fellow who had pasted the Fantastic Four logo onto Jack's artwork had taken a stat of that logo as it appeared on a cover, had it photostatted to the proper dimensions and had carefully cut out each letter individually so he could overlap them on the art. But he made a mistake and pasted the "S" in "Fantastic" upside-down. Also, the logo he used was from a cover so it had the Comics Code symbol overlapping the top of the final "C" in that word. If you look, you can see the the perforation pattern of the Comics Code "stamp" as part of the "C."
I painstakingly retouched another stat of the "C" to fix it and told the engraver to (a) strip it in so the "C" would be complete, (b) invert the inverted "S" and (c) reverse the black line on Jack's signature to white lettering so it would be more legible against the dark green background the colorist had selected. That colorist — who was probably but not definitely Marie — had affixed a note to ask for that. I made that note larger and pasted notes on all the changes into the margins of the art and I verbally told the engraver to make those changes before printing and he swore he would and, of course, didn't.
Being new to this kind of thing, I was surprised. After a few years of dealing with printers and engravers of all kinds, I came to almost expect it. I hope it's not as common now.
When the printer proofs arrived at Marvelmania, I was annoyed and there was brief talk of demanding the plates be remade at the engraver's expense and corrected. Since however the owner of Marvelmania was way behind paying the engraver for work done, that didn't happen and the errors remained. Later on, that engraver was one of the main creditors whose lawyers closed down Marvelmania…which was probably a case of throwing good money after bad since those creditors never collected a dime of either kind of money.
So that's that story. I'm working this weekend on my big, huge, long-awaited biography of Jack Kirby and I have loads of Marvelmania stories in there, many of which you won't believe. No, I can't tell you when this book will be out but I've been working a lot on it whenever I can get my mind off that person we're not mentioning on this blog this weekend.