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My buddy Bob Bergen is the voice of Porky Pig and sometimes other Looney Tunes Royalty, as well as oodles of characters and creatures of a non-Warners variety. He's also one of the most respected teachers of voiceover skills and watchdogs for the interests of voice actors. No one knows more about the field than Bob. No one works harder to maintain the integrity of the profession and to watch out for those who would exploit both well-established pros and wanna-be-established newcomers.
The other day, he posted this piece to Facebook and I think it's spot-on and important. I don't usually post the writings of others on this blog but I decided this was worthy of an exception and I got Bob's O.K. to share it with you. But let me first give you a bit of background…
Any "glamour" profession — the kind folks dream of getting into some day — attracts way more wanna-bes than there could be "be"s. Way more people want to be professional baseball players than could ever achieve that and it isn't just that some people are better at it than others. There's also simple math. Under the rules of Major League Baseball, the Dodgers can only have 40 players signed at any given time and only 25 on the active roster. If 300 men dream of becoming Dodgers, 260 ain't going to get contracts, no matter what.
Like I said: simple math. (And I suspect the actual number is way more than 300…)
And just as certain as that is that there will be plenty of people and businesses that see an opportunity to make money in various ways off the mob and its dreams. These days, a record number of kids (and they aren't all kids) want to have a career like Bob's. That means there's a record number of enterprising folks offering services to that record number of kids who aren't all kids. And as is inevitable, they are not all beneficial or benevolent. There are some excellent teachers out there (Bob is one) and some terrible ones who might as well be holding aspiring voice actors upside-down by the ankles and shaking them to see how much money will fall out of their pockets.
V123, which Bob mentions, is an online service where you join and pay a fee — the top tier of membership is close to $5000 a year — and you get access to postings from people and companies seeking voiceover performers for various jobs. You can then record auditions and submit them and I have no idea what the success rate is. Perhaps the math works for some members. There are other such services…what Bob calls "pay to play."
All I can say is that the voiceover specialists who would use such a service are probably (a) dreaming of getting the kinds of jobs that would never be cast this way and (b) dreaming of having the kinds of careers currently being enjoyed by voiceover artists who don't get hired this way.
And Backstage and Drama-Logue, which Bob also mentions, are/were weekly newspapers for the up-and-coming actor, purchased mainly for their listings of auditions. And now, I'll shut up and turn the blog/floor over to Mr. Bergen…
So, I'm reading online that V123 has partnered with Backstage. It is no secret I am not a fan of the Pay to Play V.O. industry. (and please refrain from defending it on this thread, cuz I'm not interested in having that conversation here….trust me, I know it is here to stay)
When I was first pursuing professional acting, Backstage in NY was the heartbeat of the theater industry. Major theater stars had agents to get them into Broadway and off Broadway auditions. But for the majority pursuing, they relied on Backstage for open calls, where they would line up on sidewalks waiting for hours in their audition attire for their moment of opportunity, their backpack or duffle bag filled with their server attire for their survival job(s) both before and after the audition.
I'm often asked if I have any regrets in my career. Not many. But the scenario mentioned above is the big one. I know many think this actor lifestyle sounds like hell, especially for today's P2P v.o. actor. And many pursuing v.o. today do not have "actor" in their blood. They have "make money" in their hearts, which perpetuated the growth of P2P v.o. But I so wish I had lived this east coast life of an actor, if even for a short period.
When I began pursuing voiceover in Los Angeles, we had a magazine called Drama-Logue. If you know that name, you are of a certain age. As large as Los Angeles is, Drama-Logue had a small town feel. It posted indie and college film auditions, articles on marketing and career advice, etc. L.A. has never been a big money making theater town. Drama-Logue posted Equity waiver auditions. These shows did not pay. But they were a great opportunity to work on craft and invite agents and CDs to showcase your work. My career got a lot of value from performing in waiver shows. And, I produced my one man show under the Equity Waiver agreement.
Drama-Logue also advertised coaches and workshops. This is how I found my first v.o. workshop when I was 14. I saw a copy of this paper on our neighborhood newsstand next to Variety and Hollywood Reporter. I knew nothing about this paper but I took a risk and found a workshop. Back then, there weren't many v.o. workshops out there but all were great. All of em! And I studied with em all! (OK, some were better than others. But all brought value that I use and share to this day.) My parents paid for my classes, which were $10 a week. They had a rule. I had to keep a C average in school and they would keep paying for my v.o. classes. I just got lucky that these classes had integrity and were professional.
When I started teaching my own v.o. workshop, I went to the Drama-Logue office in Hollywood to purchase ad space. The office was a bustling room of wall to wall desks. Think Lou Grant newsroom. Phones ringing off the hook, and lots of cigarette smoke. The ad staffer was this weathered lady (probably in her early 40s) with a voice like Harvey Fierstein. I was there with checkbook in hand to buy my ad. But before I could, she sat me down and drilled me. She wanted to know where I had trained, my body of work, and my workshop curriculum. For all intents and purposes, she vetted me.
She made me nervous. But even early in my career, I had a bit of chutzpah and asked her, "So…does everyone have to pass an interview process to give you money to advertise?" She looked over the top of her chained-around-the neck glasses, puffed her cigarette, and on a smoke-filled exhale said, "Our readers trust this paper. I won't approve any advertising unless I feel they are legit!"
Fortunately, I passed inspection. Oh — and the paper had terms/claims that were not permitted in ads: "Get discovered!" "Make Money!" "Double Your Income/Bookings," etc. These are claims I have never made and never will. I cannot guarantee my own success. No way I can do this for others.
A few years later, Backstage purchased Drama-Logue and launched Backstage West in L.A. It lost that small town feel of Drama-Logue. By this time, the internet had launched and I stopped needing to advertise my workshop in the trades.
So now it seems V123 has partnered with Backstage. In all honesty, it feels like an organic progression. Not a good one, IMO, just a sign of the times. Gone are the days of a Drama-Logue type of quality control. Some today might think of my vetting experience as discrimination. I didn't then and I do not now. I appreciated that this paper did not want to endorse anyone they didn't believe in. They would have rather not taken my money than promote a lesser-than-honest coach to acting wannabes.
This kind of quality control and integrity is long gone. Today's world of online v.o. is a homogenized pile of confusion where the selling point is to make money, not strive for excellence. Those who are excellent stand a better chance of working, but there are no guarantees for anyone. Some great actors cannot catch a break and there are mediocre actors living in Beverly Hills.
The internet is more vast but it does not provide the quality control that was Drama-Logue. Sometimes bigger is not better.