They've been advertising the hell out of the new Dana Carvey movie, Master of Disguise. I love Carvey but the commercials sure make me not want to go see his film…especially when they tell us, "If you loved Shrek and Snow Dogs, you'll love Master of Disguise." Uh, do these three movies have anything at all in common? I mean, it's not like the creative talents behind Shrek and Snow Dogs have anything to do with Master of Disguise.
They're just naming two popular movies and hoping you'll connect them to Carvey's new film without wondering why. It's an odd way to sell a product, especially since — if they want to link themselves to Hollywood heat — they could mention that Adam Sandler is one of the Executive Producers of Master of Disguise. But they don't.
I have absolutely no idea how good a movie this is. But I sure get the feeling that whoever's putting their ads together doesn't think much of it.