"A Billion Viewers?"

The overnight ratings say that last night's Academy Awards ceremony drew an estimated viewership of 37 million people in the U.S. of A.

As of this morning, the Census Bureau's population clock says there are about 291,000,000 people in this country.  So something like 12% of Americans watched an American event featuring (mostly) American stars giving awards to (mostly) American movies.

Okay, so in what countries do we assume interest is so much higher that the telecast makes up the other 963 million viewers?