Jonathan Chait on why Jeb Bush's campaign collapsed. I agree that a lot of it was because of the surname. I think a lot of folks who claim they admire George W. Bush really don't…or at least wouldn't have hesitated to demand the impeachment (and execution by firing squad) of any Democratic president who racked up the same track record. But I also think Jeb just turned out to be a lousy campaigner who didn't inspire anyone that he could do any more than not be as looney as some of the alternatives.