Here's an article about David Overton, the man behind the Cheesecake Factory chain. I like the other chain his company operates — The Grand Lux Cafe. Or at least I liked the one here in L.A. which has now closed.
On the other hand, I've never cared for the Cheesecake Factory and despite their phone book of a menu, never really know what to order at one. It's kinda like, "Gee, if I'm going to eat something with that many calories, it oughta be better than that." I like the look 'n' feel of some of them — though not the wait on a busy weekend evening. I just can't recall not being disappointed in the food there. This may be my fault. I somehow have gotten into my head to expect something a cut above Coco's. Or maybe it's that I just never liked cheesecake.