The New York Times has announced a new limited "pay wall" subscription plan. Visitors to the site will be able to read 20 articles per month and after that, they'll have to pay.
My prediction: A lot of people will discover they don't need to read more than 20 articles per month on the New York Times website. A lot of others will discover places on the web that bootleg articles and offer ways to access those articles while avoiding the 20-per-month limit. Subscriptions will be way less than expected and the whole idea will seem like way too much trouble and so will be abandoned. That's what I think.