The Archie Pilot

Okay, I promised this story. But first, let me note that Gary DeJong did some research and unearthed the info that the first of the two Archie pilots done in 1976-1977 aired on December 19. 1976 and starred Audrey Landers as Betty, Hilary Thompson as Veronica, Mark Winkworth as Reggie, Derrel Maury as Jughead, Jane Lambert as Miss Grundy, Susan Blu as Midge, Jim Boelson as Moose, Whit Bissell as Mr. Lodge, Michelle Stacy as Little Jinx, Tifni Twitchell as Big Ethel and Amzie Strickland as Mrs. Lodge. Byron Webster played Mr. Weatherbee and Gordon Jump (whose passing started this discussion) played Archie's father. In other words, referencing the earlier anecdote, Gordon Jump came in to audition for Mr. Weatherbee and got the part…then, since the producers couldn't properly cast the role of Archie's father, they moved Jump to that slot and put their second-choice in as Mr. Weatherbee. As I recall, the role of Archie's father was much larger than the role of Mr. Weatherbee so that may explain the decision.

Who played the title role of Archie Andrews? Well, that's the story I wanted to tell. After extensive auditions and screen tests, they picked a young man with brilliant red hair but no real acting experience, at least on television. Somehow, things didn't work out. I never heard exactly what happened but suddenly, the role of Archie was being played by the producers' second choice, an actor named Dennis Bowen who had appeared a few times on Welcome Back, Kotter. (Kotter was produced by the same company. Dennis played the recurring role of Todd Ludlow, an honors student who sometimes heckled the Sweathogs.)

archiepilot

The Archie pilot was an odd mix of sitcom and variety show. It was an hour in length and there were blackouts and little, self-contained storylines of about ten minutes each. Between these, the focus would shift to a rather generic rock band that played bubble-gum style music. The whole thing was being targeted for the 7:00 Sunday evening slot and I recall a lot of argument over how many scenes there could be of Betty, Veronica and a number of good-looking female extras in swimwear and sleepwear. The writers had scripted a number of quick jokes at a swimming pool, and one of the short stories involved the boys crashing a slumber party that Veronica was throwing at the Lodge mansion. Both had been planned expressly to get the ladies into scanty outfits, which the ABC programming department encouraged. At the same time, their Standards and Practices folks ran around demanding less-revealing bikinis and nighties. Some of the best jokes in the show wound up being cut because the girls were showing a half-inch too much of their physiques.

The mix of sitcom and sketches didn't quite work. There was a second pilot with the same cast and pretty much the same idea and it didn't work, either. As I recall, the main change from the first one was that they replaced the generic rock band with one comprised of Archie, Betty, Jughead, etc. Danny "Neil's brother" Simon was the head writer on this try.

Anyway, the great story, the one I wanted to get to, was what happened because they replaced Archies in the first pilot. Somehow, the ABC publicity department never got the word and all the p.r. they issued for the show contained the name of the first actor, the one who was replaced during rehearsals. Poor Dennis Bowen had to endure publicity photos that displayed his face but identified him as the first guy. A few years ago when the Archie comic book folks published a book on the character's history, they said the first guy had played the role.

What happened to that first redheaded guy? Well, he eventually got a TV series, then he left it and made some movies. Now, he's back with another TV series. Can you guess who it is?