Okay, let's imagine you're staging a horror movie convention this weekend out in Northridge, California. Let's imagine that you line up as guests, the usual array of fright film actors who'll sell and sign photos of themselves. Let's also imagine that this kind of convention hasn't been doing so well lately and some are anticipating a very low attendance. What can you do to really boost attendance?
Hmm…let me think for a second…
I know! Bring in a real, live murderer to sell autographs for $100 each!