I don't think I've eaten one since I was about twelve…but for some reason, I got to thinking today about the favorite cookie of my childhood. The Sunshine company put out these things called Toy Cookies, which were like animal crackers but in the shapes of toys. You could eat one shaped like a drum, one shaped like a blimp, one shaped like a watch, one shaped like a truck, etc.
That was not particularly the appeal of them. The appeal was that they tasted pretty good, regardless of the shapes. Actually, the only interesting thing about the shapes was that in every box, you always found a few malformed ones and it was fun to guess what they looked like. I once got one that I think started out to be a baby carriage but wound up looking more like a penis. I was afraid to eat it.
When I hit my teens, I abandoned Toy Cookies, not because I no longer liked them but because they seemed like a baby cookie…a very bad reason to switch to Chips Ahoy or Oreos. I don't know when they stopped making them but I recall seeing some more sophisticated packaging in the market, an obvious and apparently unsuccessful attempt to position the product for a slightly older audience.
What finally occurred to me — and I wonder if it occurred to the manufacturer — is that the very shapes had gotten out of date. Alphabet blocks? Toy soldiers? By the sixties, those weren't toys to most kids. They should have made the cookies look like Barbie dolls, skateboards and Aurora monster models. (Today, they'd have to look like XBox controls and Star Wars action figures.)
I don't particularly miss Sunshine Toy Cookies. Matter of fact, I've given up all kinds of cookies and don't miss them one bit. But when I came across the above pictures of the old box and bucket packaging, they brought a smile to my face. And I had to share them here, just in case they have the same effect on you.