You may not want to sit through this entire clip but it's kinda interesting in a way. In 1972, the Goodson-Todman game show company revived their old game show, The Price is Right, in a new, more energetic format. In addition to the daytime version hosted by Bob Barker, there was a syndicated nighttime version hosted by Dennis James, and this is a sales film for the syndicated version. It was sent to stations to try and get them to buy the show…which, at this point, apparently had not taped any episodes. One presumes that if they had done some, they would have included scenes. Instead, Mark Goodson and Dennis James have to sell the show by explaining what it is, how it works, etc. There is a clip but it's of James filling in for Monty Hall as the host of Let's Make a Deal.
This runs close to fifteen minutes and it's amazing that the show sold. It sounds complex and boring, whereas the TV show they were hawking was pretty simple and fast-paced. You have to wonder what they thought the station managers would think they were buying — the idea of pricing games? The charisma of Dennis James? It may have just been the past track record of Goodson-Todman but for some reason, Goodson doesn't itemize their many past hits. If I were running a TV station and they sent this to me, I think I'd have wondered why they were so sure they had a great show when they obviously hadn't done one episode yet. But it worked.
