Here's a long profile of John Mackey, the co-founder and CEO of the Whole Foods Market chain. It's nice to hear Mackey is conflicted about his stores because so am I, though for different reasons. I frequent one and generally find things overpriced and with a high rate of disappointment. What's good at the one near me is real good (mostly produce and what's in the meat and seafood counters) but there's an awful lot that looks good and turns out to be not that wonderful once you get it home. I kinda like the idea of the place more than the execution, I guess.