A Jab at JibJab

I really admire the effort and artistry of the JibJab videos. Out of just about nothing, those folks built an art form and a style and what I gather is a pretty successful company. One of the ways they've achieved this is by really putting maximum effort into each project. A lot of people out there think computer animation is easy; that you just click this and load that and the computer does all the labor that formerly had to be done by hand. Wrongo. Each JibJab video represents skillions of person hours and an awful lot of hands-on artistry. Here's a link to their latest — "Time for Some Campaignin'" — and here's a link to a production blog that should give you some idea how much perspiration went into it.

I like what they do so much that I'm hesitant to write this next part and toss in a "however."

However, I will. With so much effort going into each frame of animation, you'd think they'd expend a bit more time on their song parody lyrics, particularly in making them rhyme. In most cases, it wouldn't be difficult. For instance, this new video opens as follows…

Come gather 'round, Dick, Condi, Scooter and Rove
It's time to get packin', we must hit the road
But there's wars and recessions and bad mortgage loans
And our legacy needs savin'
So forget he's a jackass who's lib'rally prone
Oh, it's time for some campaignin'.

I'm not sure if the folks who wrote this thought "Rove" rhymes with "road" but if so, they're wrong. "Loans" doesn't rhyme with "prone" because "loans" is plural. "Savin'" does not rhyme with "campaignin'," either.

What baffles me about this kind of lyric is that it's so easy to fix. It could easily go like this…

Come gather 'round, Condi, Rove, Scooter and Dick
It's time to get packin' and hit the road quick
On account of each war and each bad mortgage loan
Our popularity's wainin'
So forget he's a jackass who's lib'rally prone
Oh, it's time for some campaignin'.

That took, literally, under a minute to redo. Give any decent songwriter a half hour and he or she might have improved it into Sondheim territory…or at least The Capitol Steps. The JibJab professionals are so thorough with their graphics and animation and details that it makes me wince that they rhyme "command" with "Vietnam" and "near" with "years." ("Exchange," by the way, does not rhyme with "change." It's the same syllable. It's like rhyming "moon" with "moon.")

Come on, guys. You do everything else so well. Get your lyrics up to the standard of your animation.