Here's a commercial for Clark's Teaberry Gum that a lot of us enjoyed when it aired incessantly on TV back in the sixties. By that, I mean we enjoyed the commercial. What I don't recall is any of my friends, who chewed a lot of gum, chewing this one. What I do recall though is an advertising expert on some PBS show saying that insofar as selling the product was concerned, it was a terrible commercial. Why? Because it didn't convey any message about buying Clark's Teaberry Gum. Didn't tell you what it was, even. And in a way, he's right. I still don't know what flavor one might expect from such a thing or why I might enjoy it.
The expert said, approximately, "Even then, a commercial could succeed if it embeds the name of the product into your brain and causes you, when you see it at the store, to think, 'Oh, that's the product I've heard so much about.' But this commercial doesn't even achieve that because the name is such an offhand, afterthought part of it. I'll bet this spot sold more Herb Alpert records than gum." He may have been right…but isn't it a great commercial?