A reader named D. Radboud, who I assume is not of my country, sends the following in response to this post…
To add some information on the website you linked to in your post, HEMA is an almost 100 year old department store in the Netherlands. I would compare it to Marks & Spencer in the UK. I can't think of a US equivalent just now. This is the kind of place where people buy their household basics, as the site illustrates I guess. The kind of place can buy their own unfashionable underwear and socks without being embarrassed, so to say.
The place is also famous for some specific foodstuffs, in particular its smoked sausage. One story I heard from a Dutch artist, working for the Dutch edition of Mad, was that when Bill Gaines would come over to the Netherlands to discuss business, he would take a special cab ride every day from his hotel to the nearest HEMA to get a hold of one of the sausages. No, these are not health food by a mile.
Which almost goes without saying because Bill Gaines's idea of "health food" was to put organic lettuce on his bacon cheeseburger. Thanks, D. Sounds like Target or K-Mart or Walmart or one of those U.S. chains.