A lot of folks in "mainstream" entertainment have taken note of this L.A. Times piece by Ben Fritz about how the porn industry is hurting. The reason is simple: The vast amounts of porn available for free on the Internet. Folks don't pay for that which they can get for nothing.
Why this matters to non-porn filmmakers and musicians is that the "X-rated" industry been at the forefront of most frontiers in home video and "new media." The major studios have often followed the smut peddlers into a new way of monetizing their wares…and of course, everyone who makes their living selling content is well aware that at every moment of the day, somewhere on the Internet, someone is downloading their product without paying. So they look at this piece about how it's decimating the adult film industry and they wonder if that's their future…