Here's Stan Lee on a 1977 Canadian talk show talking about, among other things, how Spider-Man is like Woody Allen. I don't think any of the story points that Stan describes ever actually appeared in a Marvel Comic, at least when he was editor, but that's not the point. The point is that he's always been a good promoter for the industry and especially for his corner of it. A large chunk of Marvel's success was because of interviews like this one.