Norms is the name of a small chain of family restaurants in Southern California…and they just opened one in Las Vegas. They're friendly places that serve a lot of cheap food. You can get a half-pound New York Steak with six fried shrimp and it includes gumbo soup, a salad, your choice of potato and the "daily vegetable," which is usually one I can't eat. But that all costs $27.97 and even if you threw away everything other than the steak and potato…well, I've paid three times that in a seemingly-classier steakhouse for worse meat. They also have very cheap breakfasts and a lot of folks love them for that…and the fact that they're open 24 hours.
Over the years, I've eaten at maybe a half-dozen of them but the best one and the one we're concerned with here is the one on La Cienega Boulevard between Beverly Boulevard and Melrose. It's the oldest Norms still in existence — Norm Roybark opened it in 1957 — and the reason we're concerned is that it may be going away soon.
This is not the first time its demise has been announced. In 2015, the Roybark family sold the chain to an investment group and the new owners quickly secured a permit for its demolition. Various forms of public outcry prompted them to change their minds…but now it's been announced that the company that owns the Raising Cane's chain owns the property. When Norms' current lease is up in December of next year, they say, the place will stop being a Norms and will become a Raising Cane's.
If that happens, a lot of us will sure miss it. Here's a photo of my lovely friend Amber and Yours Truly eating there a few years ago…
I offered to take her to a fancier eatery (I swear) but she said, "Let's go to Norms" so we went to Norms. She really likes their variety of lemonades. They have four or five variations and you can not only get free refills but you can switch flavors with each refill.
I'm not one of those folks who is horrified at the prospect of My World changing and something that was there when I was a kid not being there anymore….but this is Norms. It has character and a friendly atmosphere and history and a wide selection of decent food at decent prices.
Though Norms would depart the premises, the premises themselves seem to be safe. The building has earned a historic landmark designation by the Los Angeles Conservancy. So if Raising Cane's moves in, they have to leave the building and its Googie architecture reasonably intact. But of course, that architecture is a small part of why people love Norms. I assume the major reasons will be aired later this week at a meeting of the city's Cultural Heritage Commission.
If I had to guess, I'd guess that at least two of three things would have to happen to save the La Cienega Norms. One would be for the Raising Cane's people to realize that the ill will generated by ousting Norms would harm their potential business at that address. The second would be for them to be able to find some other nearby business to displace — one that the public wouldn't mind seeing go away. (I have suggestions aplenty.)
And the third and probably unlikeliest thing would be for Norms to buy the land…which presumably they would have done before it came to this if they could have. Or maybe someone else would buy it and become Norms' new landlord.
I'll make my contribution to the first of these bullet points by vowing never to patronize that Raising Cane's if it replaces that Norms…unless, of course, Amber wants to eat there. She likes Raising Cane's and if they offer endless refills of the same four or five variations of lemonade and let you change flavors on each refill, that could make the place irresistible.