This is the second and final tale I have of a business in downtown Las Vegas called The Golden Goose…only it wasn't The Golden Goose when this one took place. The first tale, which you can read here, occurred in the eighties (I think) when The Golden Goose was what they call a "slot joint." It was a place where you could put coins into slot machines…
…and that was about it. You just put them in and you put them in and you put them in. Oh, once in a while those slot machines might give you back a few of those coins but only to fool you into thinking that your luck was changing. The premise of the occasional mini-payoffs — and I doubt it failed much — was to convince you to put those coins and others into the machine in search of that big, life-changing jackpot that would never come.
To lure you in, The Golden Goose offered an outstanding selection of freebees, none of which were worth more than the first dollar you lost on their premises. I only stopped into the place a few times and I might have left a few bucks there…but only a few. In my dozens and dozens of trips to Vegas, I played a lot of Blackjack and once in a rare while after it came along, Video Poker. Those were my only games of choice. I never played Craps, Roulette, Keno, non-video Poker, Baccarat, Pai Gow or anything else. I don't even know the rules of some of those games…a disadvantage which stops some but not all players.
In my whole life, I probably put less than thirty bucks into slot machines so The Golden Goose was of little interest to me for gaming. I just found it and the business next door fascinating. The buildings practically screamed, like an uncommonly honest hustler, "Step right up and lose your money, folks!"
And I was especially fascinated when, as I related in our previous Tale of the Golden Goose, I met that lady out front…Audrey. Her job was to lie to passers-by and get them to come in and lose money. I have no idea how often this happened but in an uncommon burst of honesty, she warned me off from the scam she was representing. Several years later in the same spot, it happened again.
The Golden Goose was located at 20 Fremont Street. Right next door at 22 Fremont Street was a sister establishment which kept changing names and what transpired within. It apparently was called Mr. Reed's around the time of our previous tale but I never set foot inside any of the ever-changing establishments at 22 Fremont. Mr. Reed's was, at various times, a bar with slot machines, a retail outlet for cheap merchandise, some kind of diner and, at one point, a strip club. At some later point, Mr. Reed's became a slot joint called Glitter Gulch and at some even later point, The Golden Goose became a strip club and then the two businesses merged into one big strip club called The Girls of Glitter Gulch.
I don't guarantee the above chronology. I'm fairly sure though that in 2016, the combined Girls of Glitter Gulch business closed down and the following year, it and several neighboring businesses were demolished. That whole section of Fremont Street has changed tremendously starting in 1994 when a five-block stretch of Fremont was closed to traffic and turned into a pedestrian mall. Soon, a giant canopy/light show was erected overhead called The Fremont Street Experience.
On one visit in the mid-eighties, I stayed at the Golden Nugget, which was then the classiest hotel on Fremont Street. This was before the area's makeover and it was not hard then to be the classiest hotel downtown. About all you needed to achieve that stature was maids.
While downtown, I couldn't help but walk past The Golden Goose — or rather, 20 Fremont Street where The Golden Goose had been. It was now The Girls of Glitter Gulch and no less sleazy for the conversion. Where once it had been a slot joint that lured unsuspecting tourists in by making them think they'd get rich, it was now a strip club that was no less subtle in luring in men for bilking purposes.
Out front, there was a giant video screen which ran, over and over, a video of beautiful women. I mean, really gorgeous ladies. A gent in a bright purple sport coat stood outside, trying to convince passers-by of all genders to come in and enjoy the show. He kept yelling over and over, as the signs proclaimed, "Free Admission!" It struck me that he might have been standing in the exact same place where, in our previous Tale of The Golden Goose, that lady named Audrey tried to tempt me to go in and get a free keychain with my initials on it.
I had to stop and question the guy. The conversation went roughly like this — and if I sound more naïve that usual, it's because I was trying to act like someone with the I.Q. of Gomer Pyle. Usually, that does not require a lot of acting on my part…
HIM: Just pass through those doors, sir, and see some of the most beautiful woman on this planet. Free admission!
ME: The ladies on the video up there…will I see them?
HIM: You will see women even more beautiful than the women on that sign.
ME: Then I won't see the ladies on the screen?
HIM: You might. I'm not sure which ladies are working at the moment.
ME: That blonde lady dressed in red…is she inside?
HIM: She might be. She might be. I can't keep track of them all. Just step on in and look around for yourself. Admission is free. If she isn't working, I'm sure you'll find several girls who are even more attractive. It won't cost you anything to go in and see.
ME: But it is free, right? Because I don't have my wallet with me. They won't try to charge me anything?
I'm compressing the whole Q-and-A way down here. I asked that guy in the purple sport coat questions like that until he realized I was putting on an act and he began laughing. Finally, he dropped his voice and spoke to me, man-to-man in a confidential tone…
HIM: Listen, admission is free but there's a two-drink minimum. The second you walk in, they spring it on you. Someone will ask you what you want to drink and they'll immediately bring you two glasses of whatever it is and a bill for it…
ME: I don't drink alcohol.
HIM: Doesn't matter. They don't serve alcohol in there. But let's say you want a Coke. They'll instantly bring you two Cokes and a bill for nine bucks each, plus the waitress will expect at least a two-dollar tip. So admission is free but once you're admitted, it's twenty bucks. And then the girls will go to work on you and, believe me, you'll pay. You won't get any action but you'll pay. You were putting me on when you said you didn't have any money, right?
ME: Right.
HIM: Well, you won't if you go in there. And you're right. None of the ladies in the video have ever set foot in this shithole. Now, I've enjoyed this but I have to get back to work.
ME: Sure. Thanks for being the most occasionally-honest person in Las Vegas.
Which is one of the things I said to Audrey outside The Golden Goose even if I didn't mention it in Tale #1. Same location. Same kind of scam. And someone who had a moment of conscience and warned me not to buy what they were selling.
It's been a while since I was last in Vegas and even longer since I ventured downtown. At least under the Fremont Street Canopy, they've largely obliterated the kind of rip-off, drain-your-wallet dry little businesses that used to be at 20 Fremont and 22 Fremont. This is not to suggest that their replacements are any less mercenary; merely that they do it with more class.
Where a lot of those crummy little places were, there's now a state-o'-the-art luxury hotel called Circa which opened in October of 2020 in the midst of The Pandemic. It was the first hotel-casino to be built from scratch in downtown Las Vegas since 1980.
It offers 8,000 square-feet of casino space, a 35-story tower, a nine-story 1,000-space parking garage, five full-service restaurants, six bars and lounges, a three-story stadium-style sportsbook, six swimming pools some of which allow you to swim while watching a 143-foot screen made of 14 million megapixels.
It sounds and looks like a great place to stay and play…but you know what it probably doesn't have that used to be in that space? An occasionally-honest person outside like Audrey or the guy in the purple sport coat who'll warn you that if you go inside, they'll take all your money.