Last night at 7:15 PM, I posted this item here (click or scroll down a little) about the fluctuating price of a certain box of Planters Salted Cashews on Amazon. At that moment, the price of a box was $15.06 and I wrote, "Click here to go see if it still is."
I just went to see if it still is and it isn't. As I post this less than nineteen hours later, that box is now $28.99.
Folks have sent me different theories as to why the price of this product goes up and down and up and down and up and down and sometimes, up and up and up before it goes down and down and down. The only suggestion that sounds possible to me is that it might have something to do with how many boxes they have in inventory in their various fulfillment centers. If lots of people place orders — possibly including people motivated by my posts here — and Amazon's reserve supply goes down, the price goes up until they get more in stock.
Or something like that. I am still — to use that word again — discombobulated about this. So stay tuned to newsfromme.com for the latest Cashew Price News. Reporting live, I'm Mark Evanier.