Starting Tomorrow…

…or maybe a day or two after tomorrow in some Souplantations or Sweet Tomatoes restaurants, they'll have this…

It's their Classic Creamy Tomato Soup, my oft-mentioned-on-this-blog favorite soup, which they only have one month a year — appropriately enough, my birthday month. Some time ago, I used this blog to campaign for them to offer it more often…like, 365 days a year, if possible. This campaign failed but it did cause the Souplantation people to send me a lot of coupons for free meals at their establishments and nothing makes a great soup better than not having to pay for it.

I even spoke to someone high up in the company a few years ago and he told me, approximately, "Yes, many have clamored for us to have that soup on a regular basis but we're very happy with the rotation plan we currently have." In other words, "It ain't broke so we ain't gonna fix it." This was a year or so before Garden Fresh Restaurant Corporation, which owns the Souplantation chain and its twin, the Sweet Tomatoes chain, filed for bankruptcy, began closing locations and offering itself up for sale.

They could have prevented all that if they'd just listened to me but no. Instead, they were purchased by another company and they brought in a new CEO but they still only offer their best soup one month a year.

It's on their March menu which goes into effect over the next few days. If you're in one of the nine states that have Souplantation or Sweet Tomatoes outlets — California, Washington, Nevada, Arizona, New Mexico, Colorado, Texas, Georgia or Florida — check one out this month. And as you leave the restaurant, make sure to tell them you'll be back when the Classic Creamy Tomato Soup is back. And not before. Maybe, eventually, they'll get the message,