On January 12, 2006, I posted the following on this website. Considering a number of e-mails I've received recently asking the same question, I think it's time to post it again…
This e-mail came to me the other day and I get one very much like it about once a week lately. I thought I'd answer this one in public…
I'm a screenwriter and I've been developing a new science-fiction idea that has comic book overtones. Given that Hollywood seems interested in comic books these days, I thought what I ought to do is to sell my idea as a comic book first. That might make it more appealing to the studios and it would also enable me to copyright the material in my name before entering into negotiations with them, which would give me a more favorable position. Can you recommend any artists or publishers that I can contact to make a comic book come about? And does this sound like a good way to go about marketing my idea?
No, but bad ways sometimes succeed, too. By that I mean that Show Biz is full of flukes and unlikely turns — I call it the Conan O'Brien Rule — and it's possible to go about things via the illogical, unprecedented way and have it turn out well. It's also possible to strike oil if you go out in your back yard in spiked shoes and jump around but it might not be the best investment of your time and energy.
What's wrong with your plan? Well, first off, getting into comic books is not easy. There are a lot of good folks who are interested in doing comics not as loss leaders for movies but because they actually wish to make their careers in that field, and they haven't been able to swing it. For a novice, "breaking in" can be a heckuva lot of work. I'm not sure you want to expend that much effort to establish yourself in a field that you don't really want to be in for very long if you can help it.
Second point: Publishers these days are well aware of the financial benefits of selling a comic book to the movies — that's the only reason some of them are publishing at all — so you probably won't be able to get a deal where you totally control the movie rights. Most likely, getting your idea issued as a comic book will mean taking the publisher on as a partner, and some will not be content to be silent partners. Some, in fact, will insist on controlling those movie rights. That could wind up working for you but it doesn't seem to be what you're after here.
There are two possible exceptions to the above Second Point. One is if you walk into the publisher's office with fabulous credits and contacts in Hollywood. I mean, if Kevin Smith wanted to make the kind of deal you're talking about — and was willing to cut the publisher in on the potential bonanza in films and video games and such — he could swing it. His name would help sell the comic and his clout would help sell the movie. I'm assuming you don't have the rep of a Kevin Smith.
The other possibility is if you're willing and able to deliver a finished comic to the publisher with a very low advance and to take your main compensation as royalties and profits. Assuming the material seemed promising, some company might see a buck to be made (or at least, not lost) in just publishing with maybe a small share of any ancillary income. The problem with this option is that not only would you have to produce the comic for very little up front, you'd have to find an artist who would, too. Probably, you'd need more than one artist: A penciller, an inker, a letterer, a colorist, etc. The profits from most comics these days, if you're not a superstar creator or working on a superstar character, are not huge so it's tough to make the math work for everyone involved. It's doubtful you could offer your collaborators a high enough share to make their gamble seem worth it; not without working some sort of Max Bialystock scam.
All that said, there is something to your idea. A comic book can be a very good sales tool for a movie or TV project. Jack Kirby used to insist that any comic he'd done was a blueprint for a movie, and it's much easier to sell an idea when you can hand someone a blueprint. The trouble is that it's tough to get a good blueprint without being able to pay decent money for an architect.