The sub-head on this article said "McDonald's is doing something it hasn't done in 45 years" and when I saw it, I thought, "They're going to buy another cow to make hamburgers out of?" But it turns out the thing they hadn't done in 45 years was to close more stores than they opened.
Why is McDonald's crashing so? I can think of many reasons, including the fact that many people want to eat healthier…or if they do want fast food, they've found a place they like better. But I think a big factor is that it's gotten kind of embarrassing to walk into a McDonald's if you're over the age of nine.