CBS head guy Les Moonves says that overnight ratings are "virtually irrelevant" now. His argument makes total sense but I'll bet there isn't a producer or network exec who doesn't walk into work each morning and ask, "How'd we do in the overnights?"
CBS head guy Les Moonves says that overnight ratings are "virtually irrelevant" now. His argument makes total sense but I'll bet there isn't a producer or network exec who doesn't walk into work each morning and ask, "How'd we do in the overnights?"