Disney Dollars

Paul Whitefield writes about rising admission prices at Disneyland and says they won't stop folks from flocking there. I agree. The sheer act of deciding to go to a place like that is to decide to spend a large chunk of cash for the experience…and the price to get in is only a part of that. Most people, if they even paused to think it through, would decide, "Okay, so it's two bucks more to get in. I'll just spend two bucks less on souvenirs." Or something. I suspect for most folks, the financial obstacle to going to the Magic Kingdom or some place like that is not the ticket prices. Those are at least predictable. It's all the difficult-to-estimate costs of transportation, lodging, food, etc.