Each year, we have this ceremony called the Golden Globe Awards and each year, my amigo Robert J. Elisberg writes some version of his annual column on why the awards are even more meaningless than you think. Click on Bob's name in the previous sentence and read this year's screed and remember two things: (1) Bob is absolutely, totally correct and no one disputes his facts and (2) No one cares that these awards are a farce because they help sell tickets and lots of folks enjoy the party, as spectators if not attendees.
And I should also add (3) which is that some people just love getting awards so much, they like to pretend they mean a lot more than they do.