Here's how someone could make a decent amount of cash. They take the time and energy to learn the ins and outs of all the different phone company plans, especially the cell phone rates. Then they charge some bewildered person — like, say, me — $25 to look over our recent bills and to have a phone conversation where they tell us if we have the right rate plan and if not, what to switch to. Maybe for $35, they teach us how to truly understand the bills we're paying and they do it slowly and in a way that doesn't presume we know anything. But even if we only went for the first option, I bet most of us would save more than the $25 and we'd all save time trying to understand that which was designed to not be understood.