When you have a spare seventeen minutes, watch this. It's author Malcolm Gladwell discussing the marketing genius of a fellow named Howard Moskowitz who among his other successes, made Ragú Spaghetti Sauce into a grand success. It's an abbreviated version of what Gladwell wrote about in this article. Anyone who's into marketing anything ought to hear this story and then read the article to find out more about it, including the exception to the premise of the tale as told in the video.
