Here's what I believe is the first Captain Crunch commercial. The cereal and the advertising campaign were both introduced in 1963 with the Jay Ward Studios producing the latter. That's the great Daws Butler voicing the Captain. William Conrad did the opening announce and I think the whispers of Seadog were supplied by Bill Scott, though who can tell for sure? In the years to come, the cereal would be a big hit, leading to infinite variations in different flavors and to many clever commercials as long as Jay's outfit did them. The ads took a noticeable plunge when they were taken over by others.