Have you been following what's happened with the National Lampoon brand? Once the title of a brilliant, best-selling humor magazine founded in 1970, it long ago morphed into a kind of Good Housekeeping Seal of Approval for low-budget teen comedies…and now it's teetering on insolvency and someone may be heading for prison.
Past NatLamp contributors and fans debate just when and why its Golden Age ended but it was surely over as of 1989 when its first publisher Matty Simmons was no longer involved. That was the year of a transaction that has variously been described as an outright sale or as a hostile takeover. However one characterizes it, the business was acquired by a company fronted by actor Tim Matheson, who had appeared in the movie, National Lampoon's Animal House. A year or so later, it was sold to a firm called J2 Communications that was apparently less interested in publishing a magazine than in merchandising the name. Publication became more intermittent, diminished to annual status…and ceased altogether in 1998. You probably didn't notice. No one did.
Still, the name has continued to appear on movies, videogames and other forms of entertainment with, sometimes, great success. And other times, not. I've been a little mystified at the business model and at a general instability. One keeps hearing of plans by various entrepreneurs to acquire the right to revamp or resurrect the magazine but these never materialize. Then in 2002, a company named Four Leaf Management bought the name and formed National Lampoon, Inc., which is currently in a mess of financial/legal trouble. Last December, federal prosecutors filed charges of stock manipulation against seven people, including the outfit's former CEO. And now, National Lampoon, Inc. is scrambling to not be evicted from its West Hollywood offices for non-payment of rent.
Talk about how the mighty has fallen and it can't get up. There was a time when the good name of National Lampoon denoted a little brain trust of comedic excellence…in the magazine but also in films, radio, records and live shows. An amazing number of great humorists got their start or an important boost via that name but that was in a long ago land. At some point in the future, all the legal mishigoss will get settled and someone will wind up owning the trademark. One can only hope they'll do more with it than slap it on a product to promise it will contain tits.