I haven't seen a campaign commercial in this election that I've liked. Even ones saying things I liked I didn't like because they seemed so condescending and built on the premise that voters are morons who can't grasp anything more than short bursts of emotional appeal. You cannot possibly explain why one candidate is better than another in a twenty second bite, which is about all you have in a 30 second spot.
Here's a one minute ad from 1960 for John F. Kennedy which is probably condescending in a different way, selling the candidate like a new soft drink. I'm not suggesting we need this kind of commercial today…and Kennedy certainly didn't rely on ones like this. But at least it has kind of a catchy jingle. Don't blink or you'll miss the slightest reference to Lyndon Johnson.
