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It's sometimes interesting to look at movie trailers and consider what was on the mind of the person who cut the thing together: What selling points were they pushing? What concerns about the film's marketability were they trying to finesse or work around? I've met folks in this line of work who were very proud that they were handed a turgid drama to sell and they managed to generate a trailer that made it look like a wacky teen comedy.

This is a short (minute and a half) trailer for the movie, All That Jazz. I have no idea who assembled it or what was on their mind(s)…but it looks like the marching orders went something like this: "The reviews and negative feedback are all grousing that it's a self-indulgent romp about this character Roy Scheider plays, with Bob Fosse dragging everyone into his neurosis. So don't mention Fosse and don't make it look like a movie about this one guy. Make it seem like a film about the magic and drama of show business."

Or something like that. Take a look and see if you don't agree someone was trying to make moviegoers think this was the film version of A Chorus Line.

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