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Joey Bishop died last night at the age of 89. Whenever a famous comedian leaves us, a lot of Internet Traffic steers towards this site for anecdotes, words of tribute and tales of personal encounters…and I'm afraid I don't have much of that for Mr. Bishop. I recall liking his early-sixties sitcom, which I haven't viewed in quite some time, but I can't tell you anything else he did that amused me much. For a time there, he was a talk show star. He had his show on ABC opposite Johnny Carson from 1967-1969 and then he became Johnny's most frequent guest host for a few years, never impressing me much in either venue. When I look at the above photo of The Rat Pack, I see three very gifted entertainers and two guys (Bishop and Peter Lawford) who were in on a pass. Now, with Joey's passing, they're all gone.
So I decided to make this posting an obit for the legendary Vegas parlay of Frank, Dino, Sammy and whoever else they were then allowing into the inner circle. What exists of that act in recording and film is not all that wonderful either, though I have the feeling that to see them in person was so exciting, it didn't matter what they did. (Is there any footage of those guys performing together that doesn't include Dean picking up Sammy Davis and making the joke about thanking the N.A.A.C.P. for the award?) Still, I like the idea of The Rat Pack. It just sounds so cool and hip and fun that the reality of the performance probably doesn't matter.
I once had lunch at a Vegas hotel with a gent who'd worked at the Sands when they were playing there. I said something about how it was neat that those guys were like a "bonus" since obviously, Frank or Dean or Sammy could each have sold out the room appearing solo. You didn't need the three of them to fill all the seats. My luncheon companion informed me that I was missing the point. The idea, he said, was not to fill the seats but to fill them with the highest of the High Rollers. In Vegas, they live by the "drop," which is the total amount of cash that people convert into chips for gaming. How much the house wins is, of course, of vital concern but Casino Management is really two separate and distinct sciences. Configuring the games so they yield a decent return is one. Ratcheting up the drop is another. If you have the odds set properly then the way you maximize profits is to maximize the drop. The power of a Sinatra was not so much that the showroom was packed but that when he played your hotel, your drop went way up. He attracted Big Players.
In terms of selling tickets, booking Sinatra, Martin and Davis plus someone like Joey Bishop was not cost-efficient. Like I said, any one of the first three could have sold out any showroom in town without the others. But, the Vegas guy said, what The Rat Pack did for the drop made them quite worthwhile: "They didn't double the drop. They didn't triple it. It was more like times ten."
"So," I asked. "What did they need Joey Bishop there for? Did he please that many in the audience?"
"No," was the reply. "But he pleased Frank."