This is a commercial for one of the dullest toys I can recall from my childhood. I didn't have one but Johanna Preuss down the block did. I think she got it second-hand and I think we played with it for a whole ten minutes before it went into the closet forever. One can only imagine the meeting at the Remco Toy Company when someone said, "Hey, you know what kids really like? Pretending they own and operate a drive-in movie theater!" You'll notice they tell you the projected images are great but don't show you an example. I think it was just a cheap slide projector that put up a few fuzzy still shots.
I don't know who the boy is but the girl is apparently Patty Duke, who at the time — around '58, I'd say — was twelve years old and working constantly in live TV and commercials. Shortly after this, she appeared on Broadway in The Miracle Worker, playing a young girl who was deaf and blind — in other words, exactly the target audience for this toy.