Is this the start of a new trend? The DVD of the latest Die Hard movie will include a copy of the movie that can be transferred to and played on a computer and some portable video players. As the article explains, you'll have to go through an installation process that should discourage most people from passing around copies to their friends — but it does strike me as the industry recognizing that people are transferring movies this way anyway…so they might as well market it as a special feature.
I don't know if this will catch on but I'll bet some company will use it as a way of getting me to buy another copy of Goldfinger. That's really all home video is about.