Like it says here, the Kellogg's people are going to stop targeting very young children to buy cereals loaded with sugar and/or sodium. What the new policy means is a bit undefined but it looks like things like Froot Loops and Apple Jacks will either be reformulated or at the very least will lose their cartoony mascots. Or something. If they're doing it because they fear lawsuits relating to making children obese, they may be doing the right thing for the wrong reason.
Yeah, a lot of us are too fat and it doesn't help if you start life that way. But I'd hate for a generation of kids to think that the government is sufficiently monitoring all this and getting harmful foods off the shelves. I used to have a line that I quoted every time I heard nonsense on my television: "Well, if they say it on television, it must be true." Needless to add, I said this a lot. I'd hate to think kids would be saying — and believing it — that if they sell it in the stores and advertise it, it can't be bad for you.