What has Mark found this time? Hmm…how about a Post Alpha-Bits commercial with Bugs Bunny and Elmer Fudd? This one was done for inclusion in the prime-time series, The Bugs Bunny Show, which ran on ABC from 1960 to 1962 before being relocated to Saturday morn. I think Friz Freleng directed this ad or at least supervised its direction. Mel Blanc, of course, is voicing Bugs Bunny. The Fudd voice is by Hal Smith, who most people will remember best as Otis the Town Drunk on The Andy Griffith Show. Hal did an amazing amount of animation voicing in his long career without ever becoming associated with a famous character.
This commercial does not make me want to buy Post Alpha-Bits. In fact, it suggests that if you do, you're likely to drive off a cliff. But it's interesting that in it, they're touting a new formula for the product. For fifty-some-odd years now, whenever I've seen a commercial for Alpha-Bits, it always seems to be announcing a new formula. This may be the only cereal to change the outside of the box less often than they change what's inside it.
This is an outsider's perception but it's always seemed to me that Post lucked into a great name for a cereal and a great gimmick — the letter shapes — but they've never found an actual cereal that can be sold in those shapes and under that name that people like. I remember trying it a couple of times when I was a kid, usually when a little box of it came in one of those "Post Ten Trays" with individual servings. It tasted a lot like eating plain table sugar. Even when I was ten, it was too sweet for me. For a time there, it was even called Frosted Alpha-Bits.
About two years ago, the Post people reconfigured its recipe for the umpteenth time, removing all the sugar and adding in whole-grain oat bran. It's now supposedly just like Cheerios except that you get the 25 other letters in the box, as well and the ads now tout its fiber content…an amazing transformation. And now, here are Bugs and Elmer…