The Writers Guild of America, of which I am a loyal but oft-bewildered member, is on a campaign against product placement in TV shows and movies. To that end, they've been producing a number of parody videos that illuminate the problem. You might want to visit the website they've set up to tackle this, see the videos and read up on it. I personally think the WGA has more pressing concerns but I do agree that people should be made aware of how many commercials they're getting shoved down their gullets…and often in more subtle ways than they imagine.