Trio, We Hardly Knew Ye…

As we predicted some time ago, the Trio cable channel is going out of business. Well, actually it's going to become a "Broadband only" channel which, these days, is almost the same thing. This happens at the end of the year, which is when Universal (which owns Trio) is launching Sleuth, a channel that will be running detective and suspense shows 24 hours a day. So if your cable company is losing Trio, it may slot that in its place. No word yet on whether Sleuth will make it onto DirecTV.

Trio had some wonderful programs but it lacked an identity. I think it may be that people these days expect their cable channels to have a clear mission statement that can be summarized in five words or less — "all game shows" (GSN) or "all comedy shows" (Comedy Central) or "all snooty, slightly-gay programming" (Bravo). I don't know how you'd go about explaining to people what to expect if they subscribed to Trio. Maybe "Lots of esoteric programming with an emphasis on things that got cancelled." But that's more than five words.