I used to have a friend whose job was to lie for a big movie studio. Actually, there are a lot of people in that field but his fibbing was confined to producing movie trailers. When the studio found itself stuck with a movie it thought wouldn't draw an audience, my friend took over. He would design a marketing campaign that would make it look like a very different movie. He sometimes referred to himself as the Executive In Charge of Misleading Advertising.
I thought of him when someone sent me a link to this video. It's…well, you'll figure out what it is. Go take a look.