I learned to read from comic books, mostly from Dell Comics published between around 1957 and 1960. I read most of them and I had a subscription — a birthday gift from some relative — to Walt Disney's Comics and Stories. The rest, I bought off the newsstand…or my father would say, "Pick out a couple," and I'd pick out a couple and he'd buy them for me. Also, every so often, we'd cruise by a second-hand bookstore where they had a pile of used comics for a nickel each, six for a quarter. I would, of course, get six.
Every so often, a Dell comic would carry a subscription ad on the back cover like the one above. (That's a reduced section. You can see the whole ad by clicking on it.) One day in 1959, on the rear of an issue of Looney Tunes, I came across the offer depicted. For one dollar, you could receive twelve issues of Looney Tunes and Merrie Melodies…so right there, you saved money and you also received the security of knowing you wouldn't miss an issue. But, like they say in bad infomercials these days, that's not all! You also got a handsome membership certificate in the Dell Comics Club and a Dell Comics Club Lucky Penny Pocket Piece.
How could I pass that up? Never mind scoring $1.20 worth of comic books for $1.00. I suddenly wanted to belong to the Dell Comics Club. I wanted to belong and to feel a kinship with my fellow Dell Comics Clubbers and, of course, flash my Dell Comics Club Lucky Penny Pocket Piece for any and all to see.
Joining was not a simple thing since they wanted you to cut the coupon off the back cover, and I wasn't about to deface a comic book that way. In fact, it occurred to me that maybe this was an initiation test trick. Anyone who would cut up their comic book was not worthy of belonging to the Dell Comics Club and would be summarily rejected. So I made my father take the issue of Looney Tunes to work with him the next day and, when no one was looking, make a copy of the back cover on the office thermofax machine. My father did a lot of silly things to make his son happy and this was one of the less painful. Then we filled out the copy and he wrote me a check for a dollar, made payable to "Dell Publishing Co., Inc." and we sent it off. I was crushed to see that the next day's mail did not include my first issue, membership certificate and Dell Comics Club Lucky Penny Pocket Piece. Impatiently, I went back to the ad to check for any fine print that might indicate how long it would take for my goodies to arrive…and that is when I made a horrifying discovery.
The comic with the offer was from 1954.
It was one of those old ones I'd picked up at a second-hand store…in such good condition that it had seemed like a current issue. I had ordered from a comic that was five years old. (My excuse: I was only seven years old.) Feeling a bit foolish, I decided to say nothing and to wait and see what I did receive. Maybe the Dell Comics Club was holding open its membership for me? Just maybe?
No such luck. A few weeks later, I received a different Dell premium — a couple of Huckleberry Hound posters which I saw advertised as a subscription bonus in current issues. No membership certificate. No Dell Comics Club Lucky Penny Pocket Piece. Adding insult to injury or maybe injury to insult, I also began receiving a monthly subscription to Tom and Jerry comics. Never understood that. I imagined some guy at the Dell company going, "Hey, you know that kid who ordered the Looney Tunes subscription? Well, he was stupid enough to order from an old issue so he doesn't deserve Looney Tunes. Send him Tom and Jerry, instead!"
But that's how I never joined the Dell Comics Club…and how I missed several issues of Looney Tunes. When I was in my thirties, I decided to rectify the second problem. I decided to fill out my collection of Looney Tunes and, by searching dealers' tables at comic conventions, I was able to do this. Got 'em all…and back when the prices were low enough to do it for a buck or three an issue. Since the Dell Comics Club was long defunct — I presumed, since by then the Dell Comics company sure was — there was no chance of rectifying my childhood trauma by joining.
However…
There's a reader of this site named Mark Thorson. He's one of several who won't let a typo sit on this site for more than about three minutes. If I spell a word wrong at 8:34, I have a message from Thorson at 8:37. Anyway, the other day he wrote not to correct a mistake but to ask me about an eBay auction for a lucky charm relating to Dell Comics. Could it be?
I hustled my mouse over to eBay, bid…and, yes, I am now the proud owner of a Dell Comics Club Lucky Penny Pocket Piece. Have a look…
And here's the other side…
Okay, so it's not exactly like being a member but it's close. It says I'm a member and, you know, it's not like someone can run a check and find out I'm not. In fact, I hereby declare myself President of the Dell Comics Club. And vice-president. And secretary-treasurer and everything else. Try and stop me. After all, I'm the guy with the Dell Comics Club Lucky Penny Pocket Piece.
And that's pretty much all there is to this story. I just wanted to show off my new acquisition and…oh, wait. I should mention that my Dell Comics Club Lucky Penny Pocket Piece also says I will have good luck. This will be nice…though I suppose it would have been nicer if it had commenced in 1957. I've missed out on 43 years of good luck. Heck, if I'd been lucky back then, I might have gotten my Looney Tunes subscription.