As explained in this New York Times article, DC Comics is changing its logotype, effective later this month. Can't say as how I like the new one, which is seen at right in the above illo…but then, it took me at least a decade to get used to the one in the middle, which they introduced in the mid-seventies. I grew up on the one at the left and it will always spell Home to a lot of us, even if we could never quite figure out what it suggested the name of the company was — DC Comics? Superman-DC Comics? Superman-DC-National Comics? For that matter, since "DC" once stood for one of the firm's first publications, Detective Comics, you could say that the company name didn't make sense in most of its forms. It sort of stood for Detective Comics Comics, the way "The La Brea Tar Pits" translates to "The The Tar Tar Pits."
What I suspect is unmentioned in the Times article is the significance of what's unmentioned in the logo: Comics. The word wasn't in the 70's logo either, but it didn't have to be because back then, all it was really used for was comic books. That was the only business DC was in. Today, the entity we think of as DC is the division of Time-Warner that has the primary control of Superman, Batman, Wonder Woman, et al, and — oh, yeah — they also publish comic books of them and try to develop new properties in other comic books. Eventually, I'd wager, everyone will refer to the company/division as plain ol' DC…and then even that name will probably be deprecated in favor of Time-Warner or even Cartoon Network. (Just try and find the name "Hanna-Barbera" on a current Scooby Doo project.) DC is jazzing up with a new logo but what they're also doing is leaving the old logo, which was synonymous with comic books, behind. I'll bet they didn't even think of putting the word "comics" in this one.
But hey, I can live with it. Just wish the "C" didn't look so much like a "G."