This was not one of my "before the con" tasks but I can't help but wonder about it. Mennen Speedstick, I have learned, is "The Official Deodorant of the N.B.A." What is this supposed to mean to us? In what way is this supposed to make me more likely to choose Speedstick over any of its many competitors? Let's leave aside the fact that it's The Official Deodorant probably because the Mennen people offered more money than the Arrid company. Why is this an honor? Does anyone think the management of the N.B.A. knows more about underarm hygiene than the Average Joe?
I can understand wanting to manufacture the Official Basketball of the N.B.A. since the organization presumably has something to do with setting standards in that area. I can even understand that if you worship Dennis Rodman and somehow think he is a model of fine grooming, you might want to deploy the anti-perspirant that Mr. Rodman applies to his few untattooed areas…but we're talking about a deodorant endorsed by organized basketball, not by any one player. Does anyone go to the appropriate aisle at their friendly neighborhood Walgreens, survey the many competing brands and say, "Hey, here's my chance to use The Official Deodorant of the N.B.A."?
I'm guessing it's just a matter of a company wanting to link its name to a name of great importance. They're hoping you'll look at the little, competing container of Ralph Lauren Safari and say, "Hey, if this is so good, how come it isn't The Official Deodorant of the N.B.A."? And then you'll select Speedstick, figuring that the distinction must mean something. It's an interesting principle…one that maybe could be applied to the current presidential contest. Maybe John Kerry could be The Official Presidential Candidate of the N.B.A.? Or maybe Bush could be endorsed by Mennen Speedstick? I mean, if ever something needed a deodorant, it's this election.