One day while we were doing Garfield and Friends, I wrote an episode that involved a game show and required an authentic-sounding game show announcer voice. Several actors in our cast could have supplied it but for some reason, I was seized by the idea of getting the genuine article. Our producer, Lee Mendelson, was always very nice about letting me act on such feelings so even though it cost us money he didn't have to spend, he let me hire one — and I knew exactly which one I wanted. I first knew of Rod Roddy as the announcer for the TV sitcom, Soap, and first saw him in action when I dropped by a taping of the game show, Press Your Luck.
He was pretty good at both but he didn't attain "superstar announcer" status until he stepped into some pretty large shoes. After the legendary Johnny Olson died, everyone in town with a voice lower than Emo Phillips tried out for the coveted job on The Price Is Right. Rod got it and he was a terrific choice. He didn't do as great a warm-up as Johnny did…but then again, no one did, and the audience at The Price is Right didn't require much warming. Otherwise, Roddy did the job about as well as you could do it.
He'd been doing it for about seven years when I called his agent to see if we could book Rod for one short Garfield cartoon. It turned out Rod was taping The Price Is Right the same day we were recording Garfield and he had another job earlier in the day. The agent suggested other clients with game show chops. I said no…I wanted Rod Roddy. Our studio wasn't far from CBS and we were on CBS, so we were like "family" — or so I argued. Was there any way Rod could swing by our studio on his way to the taping and record about twenty lines of game show copy, please, please, please? The agent said he'd check with Rod and get back to me.
An hour later, he did. Rod, he said, loved Garfield and would love to be a part of an episode but he was super-conscientious about not being late to his Price Is Right taping. The only way it could possibly work would be if he could arrive at our recording studio at 11:30 and be out by 11:45 but that probably wasn't workable, right? I said, "I'll take it."
At exactly 11:30 AM one day, Rod Roddy and his entire voice walked into the studio and reminded us he only had fifteen minutes. He was wearing a silver lamé sport coat with brown satin lapels that made him look like an extremely large baked potato. I introduced myself, handed him the copy and told him, "I'd like you to try and sound like that guy on The Price Is Right." He gave me an odd look, realized I was kidding, then marched into the booth and read all twenty lines, precisely the way I wanted them. Without even reading the script first.
I looked at the clock. It was 11:35. I said, "Great, Rod. Can you do it one more time and take it a little more over the top?" He read it again with more energy, verging on self-parody. When he finished, it was 11:39 and I said, "Thank you, Mr. Roddy. You can go to your day job." As he signed out, he apologized for the hurry but I told him, "I have a feeling if we kept you here all afternoon, you couldn't have done a better read than that. I'll probably use the first take." That pleased him.
Five minutes later, a lady who was working in the adjoining studio came running in with paper and pen for an autograph, asking "Is the Price Is Right guy still here?" She was crushed to hear that he was long gone and all I could think of was this: There are hundreds, maybe thousands of men and women who make their living as announcers. Only a select few land some on-camera job where they can do it and become celebrities at the same time. Announcing a game show may seem to some like a really silly, trivial job…but there's a certain beauty to anyone doing something well. And Rod Roddy got one of those jobs and became famous, in a daytime TV kind of way, because he was really, really good at what he did.