That's Dick DeBartolo, a very clever man whose writing has been appearing in the pages of MAD Magazine since the first Peloponnesian War. He has also been a writer for many of your favorite game shows and has frequently appeared on television as an expert on gizmos, gadgets and the kind of things that I buy just because they plug into the wall or into other things. Dick has authored some of my all-time favorite MAD articles and I love gizmos so naturally I pay regular visits to his website. You might wish to do likewise.