Richard Jeni never fails to make me laugh, so I thought I'd plug his website.
A few years ago, I was in Las Vegas and I happened to catch him doing an interview on a local show there. He was talking about his appearance in the then-upcoming motion picture, Burn, Hollywood, Burn, and he said approximately the following…
Did you ever see the movie, The Player? This is the exact same movie but without the quality. This is for the discriminating filmgoer who's been wondering, "What if The Player hadn't been a very good movie?"
I thought it was the funniest, most honest thing I'd ever heard anyone say in "plugging" an upcoming film.